Price of 30-second Super Bowl ad up to $4M

1/3/2012

Super Bowl spots are still the hottest ticket in advertising.

NBC says it has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers hoping to get into the game. The average cost for a 30-second spot this year is $3.5 million, with some time slots costing as much as $4 million.

Seth Winter, senior vice president of NBC Sports group sales & marketing, says the last time slot was sold just after Thanksgiving. A year ago, Fox Sports said it sold the last of its advertising spots before the end of October.

Slots are still available during NBC's pregame show.


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